This music video is typical of its genre (pop) due to the fact that it features the artist and involves a large amount of singing and dancing, which it crosscuts between. The music video also features a direct mode of address, which is very typical of pop videos, and this makes the audience feel as though they are a part of the video. Furthermore, there is also a wide range of colourful costumes used in the video, and the singer is miming along to their own song throughout the video.
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